A lot of businesses invest in marketing, but don’t see great results. The problem is, their messaging is weak or unclear. And people don’t engage with marketing that is invisible or causes confusion.
Doing things like building a website or social media before clarifying your message is like putting the cart before the horse.
The words you use to talk about your business create the world in which people perceive your business.
Let Baker Digital Strategies help you create a digital strategy that engages your ideal customer or client.
My background is in tech, not marketing. As a software engineer, I learned that the most important thing about writing code is that it does what it is supposed to do. I believe the same should be true in marketing—but unfortunately, a lot of marketing is more “creative” than it is persuasive.
As a business owner, you should be able to eliminate guesswork from your brand messaging, website, and sales funnel. They should be built to engage your ideal clients and compel them to do business with you.
I believe that all small businesses deserve clear messaging and marketing that works—and as a StoryBrand™ Certified Guide, I swore an oath to relentlessly pursue that for my clients. I look forward to doing the same for you.
We’ll go over your business and see how my services can help you achieve your goals.
We’ll create a tailored plan to hone your messaging and build your digital strategy.
We’ll work together to craft a clear brand message, then implement it on your website, in your sales funnel, and in any other marketing collateral.
Matthew worked with me extensively to understand how my solutions benefit my clients and architected my site to make it work for them. He insisted on keeping the focus on the end customer. Now, my clients can find my company, the solutions they need, and contact us very easily.
The process to develop was efficient, and even after going live, Matthew has continued to provide support. I endorse him for your next website project!
Matthew’s dedication to understanding my business as well as my needs for my website speak volumes to his commitment to excellence. Most of the other web designers I talked to gave me very high quotes, without taking the time to understand what I really needed for my website. Matthew helped me figure out the best way to represent my ideas, and took my input over the course of several weeks to work out the best solutions for my website.
Matthew’s method of attaining information to help his clients and his overall approach to building relationships is excellent. I truly feel like Matthew was not just invested in building my website, but in building my business as well.
Going into my website project, one thing that was really important to me was using StoryBrand™ for the site design. Other web developers I talked to were somewhat familiar with it but they had templates they preferred to use. Matthew was familiar with the StoryBrand™ framework and took the initiative to study and implement it for my brand on my website.
I recommend Matthew because he develops more than just a website. He develops a strategy. In his initial assessment, he asked me what problem I was trying to solve for my clients and what my desired outcome was. No other designer I talked to ever asked me that.
Even after completing my website, Matthew has remained engaged with me to consult and offer marketing recommendations. I have recommended Matthew to several friends, two who selected him for their digital strategies as well. I consider Matthew a trusted friend.
Having a website, running ads, and doing things like social media and SEO can all be great. But if you don’t have a clear, consistent brand message, people are going to be confused by your marketing. And confusion does not grow your business.
Whether your ideal clients find you on Google or meet you at a networking event, you need to explain what you do in a way that makes them want to work with you. That message—your brand—needs to be the same in all marketing channels. Your brand needs to clearly tell your ideal clients how you’re going to help them survive and thrive.
At Baker Digital Strategies, I believe if you’re going to invest in any kind of marketing, you deserve more than an agency that provides solutions without first prescribing a strategy. You deserve someone who will understand your business, help you clarify your message, and then convey your message across media in a way that resonates with your ideal customers.
Getting started is easy:
Stop missing out on potential business and start positioning yourself as the solution to your customers’ needs. Book an intro call today.
Reach out to us today and get a complimentary business review and consultation.
If you don’t have a website yet, this guide is going to get you started on the right track.
If you do have a website but think it needs work, this guide is going to give you clarity on how to make it better.
Request your free e-book today.
Due to the extreme winter weather conditions in North Texas, we are experiencing power and network issues that hinder our ability to serve our clients. Please bear with us as we take more time than usual to respond to emails and inquiries.
Please keep yourselves and your families warm and safe!