A lot of businesses invest in marketing, but don’t see great results. The problem is, their messaging is weak or unclear. And people don’t engage with marketing that is invisible or causes confusion.
Doing things like building a website or social media before clarifying your message is like putting the cart before the horse.
The words you use to talk about your business create the world in which people perceive your business.
Let Baker Digital Strategies help you create a digital strategy that engages your ideal customer or client.
My background is in tech, not marketing. As a software engineer, I learned that the most important thing about writing code is that it does what it is supposed to do. I believe the same should be true in marketing—but unfortunately, a lot of marketing is more “creative” than it is persuasive.
As a business owner, you should be able to eliminate guesswork from your brand messaging, website, and sales funnel. They should be built to engage your ideal clients and compel them to do business with you.
I believe that all small businesses deserve clear messaging and marketing that works—and as a StoryBrand™ Certified Guide, I swore an oath to relentlessly pursue that for my clients. I look forward to doing the same for you.
Ideally, your business should have each one of these in place for an effective digital strategy.
Whether you’re looking to focus on all of these or just one or two, we can help!
You and your employees should have simple, consistent talking points to communicate your business's value online, offline, in print, and in person.
People visit your website to learn how your business can help them. Your website should be built to convert visitors into leads and sales.
Chances are people aren't ready to do business with you right away. A lead generator helps you start a client relationship by providing free value.
Sadly, if you don't remind prospects and existing clients that you exist, they tend to forget you do. Stay top of mind with regular, helpful emails.
When people are interested in your offer, you need to assure them that working with you is a good decision. A sales campaign does just that.
Video, social media, SEO, PPC, print, radio, and beyond.... It all needs to invite people into the same story in order to help grow your business.
Having a website, running ads, and doing things like social media and SEO can all be great. But if you don’t have a clear, consistent brand message, people are going to be confused by your marketing. And confusion does not grow your business.
Whether your ideal clients find you on Google or meet you at a networking event, you need to explain what you do in a way that makes them want to work with you. That message—your brand—needs to be the same in all marketing channels. Your brand needs to clearly tell your ideal clients how you’re going to help them survive and thrive.
At Baker Digital Strategies, I believe if you’re going to invest in any kind of marketing, you deserve more than an agency that provides solutions without first prescribing a strategy. You deserve someone who will understand your business, help you clarify your message, and then convey your message across media in a way that resonates with your ideal customers.
Getting started is easy:
Stop missing out on potential business and start positioning yourself as the solution to your customers’ needs. Book an intro call today.
Reach out to us today and get a complimentary business review and consultation.
If you don’t have a website yet, this guide is going to get you started on the right track.
If you do have a website but think it needs work, this guide is going to give you clarity on how to make it better.
Request your free e-book today.
Due to the extreme winter weather conditions in North Texas, we are experiencing power and network issues that hinder our ability to serve our clients. Please bear with us as we take more time than usual to respond to emails and inquiries.
Please keep yourselves and your families warm and safe!